Veuve Clicquot

Limited edition packaging design

Design of an event-based packaging in line with the brand. Summer seasonal design to allow for a second use of the packaging.

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As the project was based on a summer concept, I decided to create a packaging design in the form of a towel, which wraps around the bottle. This approach allows consumers to reuse the packaging afterward. The design faithfully reflects the brand’s visual identity — featuring its primary color and logo — to ensure strong recognition while evoking a sense of summer, relaxation, and enjoyment.